Photo by Jill Kimball

Where to eat and drink on Tulum Beach

Photo by Jill Kimball

Back in March of 2017, my husband and I spent a whole blissful week exploring and relaxing in Tulum, the Yucatán Peninsula’s most stylish and bohemian resort town. As the destination’s popularity among Americans has grown, so has the number of friends asking us for recommendations on what to do, see, eat and drink while they’re in Tulum. After drafting a couple of mile-long emails, I realized I may as well make my list of recommendations public and official here!

The thing about restaurants and bars along Tulum Beach road? They’re all beautiful. Some boast straw roofs, sandy floors and sweeping views of the impossibly turquoise waves. Others sit ceilingless in the dense, tropical jungle across the road, open to the stars and sultry air. But while almost every establishment in Tulum’s romantic, naturally aesthetically pleasing environment is Instagrammable to the max, only a few can claim both style and substance.

Before I dive in, I’d like to share a few general tips about eating and drinking along Tulum’s beach road:

  1. Always, always bring cash…in pesos. Many restaurants take debit cards, and almost all take U.S. dollars. But if you pay using either of these methods, you’ll be charged significantly more, as restaurants calculate the dollar value of their dishes using an unfavorable exchange rate. Save your hard-earned money by hitting the ATM regularly and withdrawing local currency. Note that you’ll have better luck at the ATMs in the actual town of Tulum; along the beach road, the density of foreign tourists causes machines to run out of cash and malfunction regularly. We always used the machine inside the gas station at the intersection of Avenida Coba and the Tulum-Cancun highway.
  2. Don’t wear high heels. As I explained in my last post, Tulum isn’t a dressy town. You’ll look and feel out of place if you try to go full glam. (Plus, who really wants to ruin their nicest shoes on that dusty, gravelly, pothole-ridden beach road?) Stick to flip flops, flat sandals or espadrilles.
  3. Eat early. We found that Tulum’s dining schedule is pretty much the opposite of Portugal’s. It isn’t a late-night town — probably because it’s not on the Mexican electrical grid and thus is quite dimly lit at night — so its best restaurants fill up well before dark. If top-notch food is what you seek, plan to eat dinner around 5:30 or 6 p.m., unless you’re able to make a later reservation. If you’re full of energy after your meal, fear not: There are a few places where you can grab post-dinner drinks before turning in for the night.

And now, without further ado, here are some of my Tulum favorites!

Photo by Jill Kimball
Margarita at Eufemia in Tulum, Mexico, Photo by Jill Kimball

TAQUERIA LA EUFEMIA

Situated right on the best stretch of sand in Tulum, Eufemia is the ultimate destination for those who need midday sustenance but don’t want a break from beach-bumming. The sandy hut serves up a variety of fruit juices, margaritas, brunch foods and delicious yet extremely affordable tacos. Customers who opt for meat, fish or veggie tacos can visit Eufemia’s extensive toppings bar to add fresh salsas, fruit and crema to their food. From there, they can choose to sunbathe on the beach, sit at an umbrella-shaded table or stay cool inside the hut, where the most coveted seats face the waves. Visit closer to lunchtime and you’ll practically have the place to yourself; visit around 3 p.m. and you’ll find yourself competing for space with dozens of scantily-clad, sunkissed and chic twentysomethings who have biked in from town.

(Note: In 2018, Eufemia moved across the road to I Scream Bar temporarily, but its owners say it will soon be back at the beach.)

Photo by Jill Kimball

Casa Jaguar

Looking for post-dinner drinks? Allow me to recommend Casa Jaguar, an open-air restaurant on the jungle side of the beach road. I can’t comment on the quality of the food here — reviews of the eats were so-so, so we skipped out — but I can say that the cocktails were creative, delicious and beautiful. The decor, all southwestern-print pillows, candles and young palm trees, wasn’t too shabby, either!

Photo by Jill Kimball

Casa Banana

We may never have visited this Argentinian restaurant had it not been so conveniently located right across the road from our hotel, Nueva Vida de Ramiro. Argentinian food, after all, tends to be beef-forward…and I’m, well, not. Lucky for me, red meat isn’t all they do well here. I ordered a whole roasted fish and was delighted with it: the buttery flesh melted in my mouth, and the skin was perfectly crispy. Like many other excellent destinations in Tulum, the cocktail list was adventurous and aesthetically pleasing; my mezcal drink came with a sparkler that doubled as a stir stick when the flame died down.
Photo by Jill Kimball

I Scream Bar

Walk by this funky, casual place after dark and you’ll hear locals and tourists luring you in with chants of “I Scream Bar! I Scream Bar!” Answer the call and you won’t be disappointed. This wonderfully unpretentious shack sells bottled beer for $2 and offers a variety of ceviches and tacos. But the real star of the show is its vegan ice cream, which is served in creatively upcycled beer bottles and comes in both traditional and wacky flavors, from cacao to coconut to mango ginger. Pay a little extra and the bartenders will mix in some mezcal or tequila.
Photo by Jill Kimball Photo by Jill Kimball Photo by Jill Kimball

Hartwood

Tulum’s most popular and buzzed-about dinner spot absolutely lives up to the hype. The menu changes daily, but you can always count on fresh seafood, unexpected herbs, homemade juices and cocktail mixes, and impeccable flavor.  Our ceviche, octopus and local fish dishes were scrumptious, and our cocktails were lovely and refreshing. Hartwood opens daily at 5:30 and doesn’t take reservations, and you’ll see a queue start to form quite early. To guarantee a table for two, show up 20-30 minutes before opening; if your party is larger, try to get in line by 5.
Photo by Jill Kimball

RESTAURARE

As a lifelong vetegarian-recently-turned-pescatarian, I’ve always loved seeking out great meatless restaurants. Restaurare, an entirely vegan establishment, was one of the best I’ve visited — and not just because it was drop-dead gorgeous. The coconut ceviche and mole-inspired curry were to die for, and the restaurant’s own all-natural, homemade bug spray at every table was such a nice touch! Sadly, I just learned that Restaurare closed last year after its landlord hiked up the rent. This happens to far too many vegan and vegetarian restaurants in hip, desirable places, and I find it heartbreaking. If you’d like to give vegan food a try, I encourage you to patronize places like Raw Love and Charly’s Vegan Tacos while you’re in Tulum. Let’s work together to keep these healthy, inclusive and yummy restaurants in business!

Drinking a coco frio on Tulum Beach, Photo by Ian Bishop
So there you have it — my top eating and drinking picks for Tulum Beach! What’s at the top of your list? And if you’ve visited Tulum before, what were some of your favorites?

READ NEXT: What to pack for a week in Tulum

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Photo by Jill Kimball

What to pack for a week in Tulum

Photo by Jill Kimball

Stunning turquoise waves. Mayan ruins and cenotes. Artsy, delicious cocktails. There’s no place quite like Tulum, Mexico.

Earlier this year, my husband and I spent a week in the Yucatan Peninsula’s capital of beachy, laid-back cool, and we had the most amazing time. Even though it’s just 90 minutes south of Cancún’s giant family resorts and sleek nightclubs, Tulum’s a world apart. It’s the kind of place where you’ll find more sunset yoga classes than bars open late; where vegan meals have never tasted so delicious; and where outdoor adventurers are just as welcome as lazy beach bums.

Ready to pack your bags? Read on to find out what to bring for a week in Tulum!

General Guidelines

Pack for humidity. Even in dry season, and even right by the beach, Tulum gets very humid… so you’ll want to pack lots of light, breathable clothes. Cotton’s absorbency makes it the ultimate humidity fighter. Linen and rayon clothes, though often more expensive than cotton, are also ideal. Leave your silk, polyester and wool pieces at home; those fabrics tend to trap heat and make you miserable.

Hang loose. You know what else traps heat? Tight-fitting clothes of any fabric. For maximum comfort, stick to loose, flowy outfits. Think maxi skirts, button-up shirts, drawstring shorts, stretchy-waist paints and trapeze dresses. Rock any of these looks and you’ll fit right in with the bohemian-chic locals.

Leave the high heels at home. Thinking about getting all dressed up for dinner? Think again. If you dress to the nines in Tulum, even in the evening, you’ll stick out like a sore thumb. You’ll probably be uncomfortable, too: The main beach road is sandy and uneven, which is a nightmare to navigate wearing anything but flat sandals or sneakers. Plus, almost every restaurant here is open-air, lending it an exceptionally casual vibe. If you’d still like to dress up a little to mark the occasion, I recommend a pair of cute sandals and a patterned maxi dress.

Rethink your toiletries. Unlike overdeveloped Cancún, Tulum beach isn’t connected to the power grid. That means that instead of electricity, the town runs on solar and wind power, and it gets potable water from large trucks that drive through town every day. In all but the top-of-the-line luxury places, you can expect to find few lights on after sunset, no pools and brackish (part freshwater, part saltwater) showers. Your hotel is doing its part to keep Tulum clean, quiet and beautiful, and so should you! Before you leave, get in the eco-friendly spirit by seeking out all-natural shower and beauty products. Chemical sunscreen, i.e. most of the stuff you’ll find at the drugstore, is banned in the Yucatan’s crystal-clear cenotes, so make sure to stock up on mineral sunscreen. It can be found at Pharmaca stores, health-food stores or in the kids’ aisle at regular chain stores.

What I Packed

(Disclaimer: The photos you’re about to see are in no way professional or, well, good quality. Some of them are also presented slightly out of order with the text. Apologies; I’m a noob.)


Tops: For casual purposes, I brought two versatile black shelf-bra tank tops, one loose patterned crop tank top and one pajama tank top. I also packed one plain, loose green T-shirt, one patterned crop T and one very loose gray T. For dressier options, I brought a beautiful embroidered crop top and a striped, roll-sleeve button-up. Due to the terrible sunburn I got my very first day there, I ended up wearing that button-up nonstop to cover as much of my skin as possible; in retrospect, I’d have brought more light cover-up options like that. I also brought a patterned green oversize cardigan (not yet pictured), but I should have either nixed that or brought more clothing that matched it.


Bottoms: I kept it very simple in the bottoms department, with two pairs of shorts for day–one shorter and tighter; one looser and schlubbier–and two pairs of shorts for lounge, sleep and exercise–one pair of yoga shorts, which I did indeed wear to yoga, and one pair of dolphin shorts, which I used mostly for hanging out on the porch in the morning. I also brought my trusty Target maxi skirt, pictured below–along with that green sweater I never used.


Dresses/Onesies: I wear dresses like crazy, so I admit I went a little overboard here. As a Certified Tall Person, I save money by adopting the belief that beach cover-ups are just dresses you’ve shrunk in the wash and can no longer wear in everyday life. Thus is the case for the two dresses in the top picture, which hit the tops of my thighs. They worked great for beach days, because they’re easy to slip on and off, they’re loose and light, and they’re still decent enough to wear to a daytime beach bar without feeling self-conscious.

For non-beach daytime and evening wear, I brought my stretchy Prana dress, which I wore on a hike around the Muyil ruins; a red kaftan I bought at World Market (yep, you read that right), which I wore endlessly for dinners and happy hours; and a pink striped maxi dress, which was the perfect blend of casual and dressy for nighttime. I also brought a short black dress from Brandy Melville, which saw little wear, and the blush maxi dress I almost considered wearing at my wedding. In retrospect, I’d have left those last two at home; one’s too clingy to be comfortable in the sticky jungle, and the other has a silk-like underlayer that felt gross on my skin in that humidity.

You’ll have to scroll back up to see the patterned romper I brought and wore repeatedly. Again, the loose factor proved key–I would never bring a structured romper on a trip like this.


Swim: As girly-girls like me are wont to do on beach trips, I way overpacked in this category–but I don’t regret it. I had already owned the three bathing suit tops and the one brightly-patterned bottom before this trip, so I rounded out my collection with two basic, cheap bottoms (one of which proved too big, so I only wore it once) and a cute black one-piece. I also brought the small sarong I got 15 years ago in Kauai. I never once used it as an actual sarong, but my husband and I used it repeatedly to cover our heads while walking on the beach (scalp burn is real)  and our laps while reading (thigh burn too).


Shoes: I brought just three pairs of shoes on this trip, and all three proved perfect. The first pair, which I also wore on the plane, were Chacos. The cushioning and traction was great for hikes around ruins, excursions to cenotes and bike riding. Then there were my Sanuk Yoga Mat flip flops, which are perfect for getting to the beach and taking short walks on the beach road in the afternoon. The third pair was a slightly dressier option for dinner and drinks, and I did indeed wear them out at restaurants every night. If you’re a minimalist like me, I promise this is all you’ll need–but if you have a little more room in your suitcase, it wouldn’t hurt to pack your Chacos/Tevas and instead wear sneakers on the plane, especially if you live somewhere cold.

Underthings: I kept it really comfortable by packing mostly bralettes and just one wired bra–a strapless one, for versatility. I always pack way more underwear than I think I’ll use, especially in sweaty weather like this. Underwear take up next to no room in a suitcase, so there’s no harm–but if you’re really strapped for space, you can just use your toiletries to wash dirty underwear; keep reading to find out more.


Plane outfit: These were by far the warmest clothes I brought with me. While it felt silly to arrive in Tulum wearing full-length leggings, I sure was glad to have them on when we returned to windy, chilly Denver. I opted for comfort over style with a sports bra, a loose gray T-shirt, a basic hooded sweatshirt and Zella leggings.


Miscellaneous: In the days following my terrible sunburn, I was glad to have brought my wide-brimmed hat with me–although I wish it had been straw instead of felt! The only purse I brought with me was this small, plain one, although I would have regretted not packing a tote bag for the beach had our hotel not given us one…or three. I brought two pairs of sunglasses for variety and in case one broke or got lost. For entertainment, I brought a journal (used regularly), two books (same) and a pack of playing cards (never used; the beach was too windy). Things that seemed practical in concept but not in execution: a bike light (unless you’re visually impaired, there’s still plenty of light at night to get around) and a collapsible water bottle (much to my chagrin, our hotel didn’t provide a water station, and neither did any local businesses).

Toiletries: As indicated above, I tried hard to bring as many natural toiletries with me as possible. I opted for LUSH solid shampoo and tooth powder, Nourish Organic face wash, paraben-free and scent-free body wash (which can double as gentle laundry detergent for undergarments!), L’Occitane sulfate-free conditioner, and natural moisturizer with sunscreen in it. I stocked up on mineral and non-mineral sunscreen before the trip, because I heard it was marked up big time in Tulum–and it is. I wish I’d brought some aloe with me, because I needed it badly and it too was expensive in town. One thing I wish I hadn’t brought? Makeup. I didn’t want to use it at all.

Gear: Like any 21st-century citizen, I brought along my iPhone and charger for pictures. Wifi was fairly hopeless, especially on the beach, so don’t expect strong internet while you’re here. I brought a drybag for storing electronics during aquatic adventures, but in the end I left my phone back at the hotel during said adventures because I was too scared it’d be lost, stolen or destroyed. I also brought along my own snorkel, fins and mask, since cenotes and snorkel shops will charge you a small fee every time you rent these–but if you don’t foresee a lot of snorkeling in your post-Tulum future, I don’t think this purchase is worth it.

…So there you have it: everything I packed for a week in Tulum! I hope this was helpful for anyone who’s headed there this year. If you’ve been before, what do you recommend taking and leaving behind?

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